Do you know kids use persuasion to get what they want? They throw tantrum and make those puppy eyes that just melts your heart and you end up buying them the toy they wanted. It’s not just the kids however, you and I have both been persuaded at some point, especially by a salesperson who keeps telling us how this Dior perfume will magically make our prince charming appear (he is a liar!).In fact, we are constantly being persuaded by the media/advertisements. Salesperson know how and when to use certain persuasive techniques. And they work because even if we like to think we are calculative and rational, we really aren’t!
People think persuasion is just fooling people but it’s not. I am willing to bet that you were once persuaded to purchase something and the persuasion was so good that you thought “you purchased something” instead of “you were sold something”.
Persuasion is an art and very difficult to master. But here are five rather easy steps in persuading your customers. [Read more…]